Responsibilities
The Digital Marketing Executive is responsible for:
Collaboratively building, planning and implementing the overall digital marketing strategy
Cross-collaborating and liaising with external teams to create material
Launching optimized online advertisements to increase company and brand awareness
Being actively involved in SEO efforts (keyword, image optimization etc.)
Managing and improving online content, considering SEO and Google Analytics
Maintaining industry relevancy by identifying and analysing the latest digital trends and tech developments in mobile marketing
Planning and monitoring ongoing company presence on social media
Providing creative ideas for content marketing and updating the website
Collaborating with designers to improve user experience
Measuring performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
Acquiring an insight into online marketing trends and keeping strategies upto-date
Monitoring competition and providing suggestions for improvement
Maintaining partnerships with media agencies and vendors.

Required Qualifications
Candidates should possess a BSc/BA in Marketing or relevant field with 1-2 years experience
Proven experience as Digital Marketing Executive or similar role
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Analytical mindset and critical thinking
Excellent communication and interpersonal skills.

Method of Application
Interested and qualified candidates should send their CV and link to their Portfolio to: hr@hytechglobalhomes.com using the Job Position as the subject of the email.