Job Description
We are looking to hire a Digital Marketing Specialist.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution
Job Responsibilities
Planning digital marketing campaigns, including web, email, social media, and display advertising
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Plan, execute and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimizes user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Qualifications and Requirements
BSc Degree in Marketing or any business related programs
3 – 5 years relevant work experience.
MSc is an added advantage
22 – 40 years of age
Solid knowledge of website analytics tools (e.g., Google Analytics)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Demonstrable experience leading and managing marketing database, email, social media, and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiment
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement.
Salary
Open to Negotiation.
Method of Application
Interested and qualified candidates should send their Applications and CV to: recruitment@resourceintermediaries.org using “DTS” as the subject of the mail.