Overall Responsibility
The integrated Marketing Director will be in charge of the social marketing channel of MSION and all demand creation and marketing activities across all the service delivery channels of MSION. S/He will be responsible for planning, organizing, directing, coordinating the overall marketing activities of all channels and sales activities of the Social Marketing channel and ensure it is a surplus generating.
Key Responsibilities:
Sales and Marketing of Pharmaceutical/FP/SRH products
Develop a clear and effective sales and marketing strategy for the Social marketing channel.
Revaluate current social marketing products and distribution channel and decide on range of SRHR products that will generate surplus through an effective market research and in-line with core value of MSION and its strategic direction
Integrated marketing strategy/plan and it implementation
· Develop and Implement annual marketing plan
· Develop annual marketing plans and ensure the effective delivery of each marketing plan for all MSION service delivery channels (Center, Outreach, social franchise, social Marketing and MS- Ladies) activities and a clear action plan for each channel. Coordinate with the programmes, Operations and RME departments to ensure that activities are in line with funders expectation, informed by evidence and field based promotions are planned to support product/marketing plans
· Assess and identify the needs in the areas of information, education and communication within the framework of National IEC strategy and arrange advertising and promotion tasks through media or other appropriate means
Coordinate target marketing promotion, campaign and advertising
· Oversee and co-ordinate and lead target marketing promotion campaigns (including the planning of advertising, media, population segment and clinic based promotions) impact assessment, competitive analysis, consumer behaviour analysis and new product development.
· Work with advertising firms, professional groups and stakeholders and vendors to develop and finalize all advertising and communication campaigns and materials.
Team Leadership
· Lead the sales and distribution team to surplus generating entity with expanded assess nationwide.
· Recruit, lead and inspire the integrated marketing team (direct and indirect reports) to deliver excellent service, including coaching and supporting them on development areas and undertaking regular performance reviews
Qualifications, Skills & Experience:
· BA or MA degree in Pharmacy, Social Sciences, Marketing or Management
· Extensive hands on experience in Marketing, Community Mobilization, and communications
· Senior level experience (not less than 5 years) in Sales, Marketing/Marketing communications preferably from an FMCG company is necessary. Experience/Knowledge of Pharmaceutical sales and marketing will be an added advantage but not necessary.
· Demonstrable experience within Information, Education and communication (IEC) or Behavioural Change and communication (BCC) programs in the health sector is required.
· Good knowledge and experience on social marketing or commercial marketing
· Proven ability to lead Sales teams to profitability
· Proven ability to develop and work within approved work plans
· Proven ability to lead and manage projects
· Strong oral and written communication
· Strong interpersonal skills
· Excellent problem solving/analytical skills
· Experience problem solving/ analytical skills
· Experience in the usage of computers and office software packages
· Willingness to travel 50% within the country A genuine commitment to the mission and goals of Marie Stopes Nigeria.
HOW TO APPLY:
Interested candidates should apply by email with CV and suitability statement as a single attachment to recruitment@mariestopes.org.ng not later than Wednesday 29th July 2015.MSION is an equal opportunities employer and is committed to achieving gender balance within the organization.
The subject of the email should be the POSITION TITLE / LOCATION and the CV/Suitability statement should be saved in the applicant’s full name. Only shortlisted candidates will be contacted.